A website is one of the most effective tools that you can use to expand into a foreign market, which means, that you must translate the same website into different languages website translation is possible within a few days for a micro site, and is a perfect funnel to get new customers. Additionally, you must do it well to avoid damaging a company’s reputation. Below are some tips that will ascertain successful website translation.
The first thing that you need to do for your international website is determine your target market, before you embark on a solid strategy. Surprisingly, many companies ignore this part and get it wrong at the end, for instance, if your target market is china, then you need to translate the website into traditional and or simplified Chinese. When you identify your market, you will then be able to identify your international goals.
The next thing to consider is your annual budget for the entire project, which must include website localization. Yu must determine the things that you need to do to increase your investment, what you will base your metrics on, and the tools you will use to measure local website success. (more...)